This is thelab

A short film describing thelab's method of creating and producing content across all media, and featuring some work of which you may not yet be aware.

thelab says farewell to Jenni Leaver

We'd like to say a farewell to the talented and remarkable Jenni Leaver whose last day at thelab is today. Jenni came to thelab fresh from RISD with so much raw talent, we knew we had to find something for her. She has, over the past 5 years, become one of our most outstanding retouchers and beyond the work she has contributed to as an illustrator and retoucher, she will fondly be remembered for her feats of strength.

thelab in the NY Post

The Post ran a short bit about Ian McCallam's Where We Work, a study of "45 of the world's most inspiring work environments," one of which is our New York office. Click below for a bigger view: the image of one of our back decks was made by lab Director of Photography Peter Jennings.

Google ASC 2010

A small project we did recently for Google's 2010 ASC.

A new site for the Monte Carlo Las Vegas Resort and Casino

Check out our newest site launch. thelab was resposible for initial strategy and information architecture, SEO and Flash development. You can view the site at montecarlo.com.

New startup screens for Verizon's Droid

We worked with McGarryBowen to design these two startup screens for the new Verizon Droid phones.

thelab's new spot for Cadillac's SRX Crossover

The first look at a new spot for Cadillac's SRX Crossover, which we created and produced for our friends at BBH. Editing here is by thelab's Eron Octasek.

A promotional film for Ciroc Tropics

This spot, the second of a series for Ciroc Vodka, can be seen currently in clubs around the country.