Laugh, and the world laughs with you. (Weep, and you’re watching the wrong network.)
Our Comedy Central brand transformation was unleashed online and on air in December. It immediately set the blogs a-twitter (and Twitter abuzz) with insightful commentary. Here are a few of our favorite mentions.
“The logo might be simple, but boring, it ain’t. If anything, it’s an ambitious example of branding in the age of tablet computing and, we reckon, a harbinger of things to come.”
— Suzanne Labarre for Fast Company.
The network gathered pitches from seven design companies with The Lab winning the assignment for what SVP/CD Bob Salazar noted as the NY studio’s masterful grasp of how the network would be perceived across all media.
— stashmedia.tv
More thoughtful appraisals of the project (and spirited comment threads) may be found at Brand New, Motionographer and New York magazine.