Clinique
thelab's CGI Team Creates Dynamic Vignettes for Several Clinique Campaigns
After completing our initial work for Superbalanced Makeup thelab developed a relationship with the brand team, continually presenting creative aimed at enhancing the overall vision of Clinique’s positioning.
Some of our initial work included the Clinique Acne Solutions product as well as the Derma White Lab Bright Fortifying Complex which featured a sleek, white cityscape environment where the product acts as the hero building within the animation. This piece appeared as part of the brand’s website.
All of the work was created with the notion of preserving the integrity of the ending Clinique lockup imagery. By matching existing creative thelab artists focused on increasing the value of both the online and the print campaigns by providing a cohesive, cross platform identity based around provided initial assets.