thelab and Pencils of Promise - Year End Messages
- Posted by Jaclyn Marinese in Work, 22 December 2011
As the year comes to an end, it’s nice to think back and reflect on some of the awesome moments of the past year - and here at thelab there were many we are proud of. We were able to act as innovation partners to a slough of clients and brands we really believe in. We won some big awards from the Art Director’s Club and the One Show, to name a few, for our Comedy Central rebrand. We hosted a cultural arts platform of events with some of the best up and coming musical talent around. We made a music video for one of the most legendary bands in history, The Cars. And we shared our space with an award winning new agency, BFG9000.
While all of these things are developments we could not be more proud of, perhaps what is sometimes the most rewarding is being able to participate in a campaign where we feel we can directly affect those in need. This year thelab worked with an organization called Pencils of Promise, to help them create a fundraising auction gallery on their website featuring hand-drawn artwork by artists and celebrities including Cold Play, Mariah Carey, Lea Michele, and Hugh Jackman to name a few.
Founded by Adam Braun, Pencils of Promise is a global movement dedicated to bringing education to those in need around the world. While in college Braun was backpacking across the globe when he asked a small boy begging on the streets of India what he wanted most in the world. The answer, “a pencil” sparked him to start thinking about education in a whole new way, and became the core for the organization that would soon be born.
There are currently more than 75 million children worldwide without access to education, and Pencils of Promise has made it their mission to change that. They are committed to supporting a world with greater educational opportunity for all. In 2011 alone, POP broke ground on 45 new schools and have successfully delivered over 1,000,000 education hours!
Adam Braun, the founder of the organization, sent us a great message this morning about the group’s belief in “radical transparency” which is rooted in the idea that you should see exactly what your money is enabling. We just wanted to respond by saying we are super proud to be involved with this initiative, and that we look forward to contributing more to the organization in 2012. Happy holidays to Adam and everyone in involved in Pencils of Promise from our family here at thelab.
Click here to find out more about Pencils of Promise or to donate.
Go to @AdamBraun to follow adam on Twitter.