The Lab. A media arts company.

Craig Paull is an integrated producer for thelab. He works on cross platform media initiatives of all kinds, from broadcast and print to interactive and beyond. He came to us by way of Martha Stewart Living and before that was a producer for a variety of theatrical, television and art gallery projects. Because of his extensive experience Craig breathes a fresh and creative perspective into every project he is involved in. Plus he has an awesome organic garden and brings fresh veggies for the office all the time. What more can you ask for in a producer?

What led you on the path to becoming a producer?
I had a very convoluted path, starting my career as a Certified Public Accountant, but always knowing I wanted to be in the entertainment business, after witnessing my uncle directing a car commercial while I was still in college.  After working as an auditor at ABC-TV and Paramount, I made the transition into production while taking film making classes at NYU.

What are some of the most interesting productions you’ve ever been a part of?
I have done many interesting projects, working with independent filmmakers, such as Todd Haynes, Tom Kalin and Isaac Julien. I produced a feature film, “Postcards from America” shown at Sundance, Toronto, New York, Berlin Film festivals among others. I also oversaw production on “The Question of Equality,” a four part series on Gay & Lesbian Civil Rights, plus did some music videos for classical musicians and corporate videos.

What about your most proud career achievement?
When I started at Martha Stewart Living all photography for the company was being shot on film. During my ten years there I oversaw the transition from film into digital photography, making sure that quality was not sacrificed for the new media platform.

What are some brands you are consistently loyal to and couldn’t live without?
Lacoste Brand Shirts, Oxo Good Grips, ANYTHING Mac (not the cosmetics). New fan of Cole Haan Shoes.

What are some of your go-to website, blogs, magazines, books or papers?
I am a news junkie and often find myself at news websites and blogs.  I also love design magazines like Dwell.

What’s your favorite creative outlet?
Cooking these days seems to be all I have time for outside of work.

What’s your favorite thing to cook?
I am a fan of the big green egg, a ceramic smoker/grill.  Love anything that I can make on the smoker, from plank smoked wild salmon, to slow cooked ribs.

Even as a kid Craig always hung out with the “it” crowd. That’s Craig on the left next to his childhood friend Calla Urbanski. It’s her birthday party. She went on to be an Olympic pair figure skater.

What was the most interesting job you ever had?
Aside from thelab, my favorite freelance jobs, were as an editor. I used to edit on ¾” off-line editing systems and used the AVID when it was Mac based. Editing music videos as well working on “Pets or Meat: the Return to Flynt,” Michael Moore’s update of “Roger & Me.”

What are you reading right now?
A Visit from the Goon Squad.

You were once involved in the NYC nightlife scene. What was your role?
I have done everything from door man, bouncer (in a lesbian bar), bar tender, go-go dancer. 

Any favorite moments?
My favorite moment when I was working the door at a lesbian club and got confused for a butch lesbian, by a real butch lesbian…

For the record we think Craig is looking very lumberjack-manly these days.

Here are some of Craig’s producer credits.